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Auto and Boat Upholstery

April 27, 2007

Main St.

Reynoldsburg, Ohio

Hawksley Workman – Tonight Romanticize The Automobile

Jimmy Buffett – Boat Drinks

2 Comments leave one →
  1. greg permalink
    April 28, 2007 12:15 pm

    I like the fact that they specified “here” (who would put up a sign saying “Auto and boat upholstery over there”?) It reminds me of a story I’ve seen in several places, most recently in Presentation Zen:

    When Vijay opened his store he put up a sign that said “We Sell Fresh Fish Here.” His father stopped by and said that the word “We” suggests an emphasis on the seller rather than the customer, and is really not needed. So the sign was changed to “Fresh Fish Sold Here.” His brother came by and suggested that the word “here” could be done away with — it was superfluous. Later, his neighbor stopped by to congratulate him. Then he mentioned that all passers-by could easily tell that the fish was really fresh. Mentioning the word fresh actually made it sound defensive as though there was room for doubt about the freshness. Now the sign just read: “FISH.” As Vijay was walking back to his shop after a break he noticed that one could identify the fish from its smell from very far, at a distance from which one could barely read the sign. He knew there was no need for the word “FISH.”

  2. Dane permalink
    April 29, 2007 3:35 am

    That was a really interesting read. I’m down with the whole simplicity movement; I’m always interested in design and I’ve bounced back and forth between preferring excess and simplicity.

    You always leave interesting comments. 🙂

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